Video based platform, place to share video content. YouTube is good for curated (organized and groupped) content. Risks:

  • potential costs of content creation
  • demand for quality


  • easy to consume
  • search engine optimization

Setting up channel (YouTube account):

  • channel art
  • channel icon
  • connect channel from website
  • links back to your website
  • add description of your channel

Managing YouTube

  • needs active management
  • removal of comments (trolls)
  • think who is interested in your product

Top tips:

  • use annotations
  • use YouTube as a support system
  • manage your comments
  • listen to your people
  • tailor your content
  • strategize
  • be realistic
  • integrate and self-promote
  • review your platform (contact, description etc.)

Shaw Academy

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