Social networking and microblogging service for broadcasting short posts called tweets. Lifetime of tweet: 17 minutes. 305 millions monthly active users. Who uses Twitter:
- 23% of all adults
- 65+ demographics is growing
- college graduates
Why using Twitter:
- viral content
- immediate interaction with brands and celebrities
Rewards:
- engagement
- feedback/getting
- customer satisfaction
- reach and brand building
Terminology
- tweet, 140 characters (original SMS length)
- retweet, forward or share another tweet
- like
- mention
- direct message
- hashtags
- trends
What Twitter offers:
- data integration
- virality
- active management
- designing for Twitter
- researching
- how we strategize
- implementation
Checklist for account setup:
- choose username wisely
- bio
- images
- location
- website
- contact info
- have something to tweet
- share informations between platforms
- assignement
Best practices for tweeting:
- have reason for tweeting
- use context (hashtags)
- include media (more engagement)
- add link (use link shortening tools)
- check spelling
- are you sure you want to send that tweet?
- geo-targeting
- company account
E-commerce on Twitter
"Buy" button is available only in U.S., Twitter offers. Building your base on Twitter takes time. Tips:
- relevant, well produced content
- leverage, hashtags and trends
- follow other popular accounts
- stay on top of customer comments
- analyse your posts (analytics.twitter.com)
Data driven approach to social media. What we can examine:
- activity
- engagement
- imperssions
- profile visits
Top tips for Twitter:
- plan when you are tweeting and why
- spelling and grammar
- have contact information
- be an inovator, try something different
- actively manage your account
- be patient
- be flexible, run promotions and have fun