Categories
marketing

Social Analytics

Using data for understanding and optimizing social media usage.

Tools:

Web tools:

Terminology:

  • impressions
  • engagement
  • reach
  • bounce rate
  • post clicks
  • organic
  • paid

Top tips:

  • team effort
  • ROI – keep in mind
  • use the right tool for interpreting
  • qualitative components
  • tailor your social media

Shaw Academy

Leave a Reply

Your email address will not be published. Required fields are marked *