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marketing

LinkedIn

Social networking site designed specifically for the business community. The goal of the site is to establish networks of people they know and trust professionally. Why is LinkedIn good:

  • data integration
  • professionally focused
  • recruitment
  • professional brands
  • business launch

Who and why uses LinkedIn:

  • 30-49 years age
  • employment opportunities
  • it’s like digital CV
  • conversion opportunities

Rewards:

  • professional networking
  • job opportunities
  • digital CV

Terminology

  • connections: 1st, 2nd and 3rd degree + fellow members
  • inmail credits
  • pulse
  • groups (1.4 million groups)

Personal vs company page:

managed by single usermultiple admins
following public posts from your groupsfeature your own group
limited metricsadditional analytical insights

Checklist for profile setup:

  • professional header
  • summary
  • experience
  • examples
  • engagement

Aim for all-star profile strength.

Types of premium accounts:

  • job seekers
  • business plus
  • sales navigator
  • recruit lite

Content creation

  • share an update
  • post
  • topic and tone need to be professional
  • keep relevancy
  • post comments
  • show your expertise
  • keep it professional
  • add media
  • call to action
  • use analytics

Advertising

They are key element of LinkedIn, can be text or media, for variety of purposes. Analytics:

  • hosted on LinkedIn
  • profile: who’s seen your page, where you rank
  • page: followers acquired, page likes, reach engagement, comments and shares

Simply Measured – designed for LinkedIn (free trial).

Top tips:

  • be conscious of your tone
  • use professional language
  • aspire for all-star profile
  • sponsor your best posts
  • don’t limit yourself
  • include media in posts
  • use the business services

Shaw Academy

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